Meet our Founder

claire russell play expert mum activity playhooray

“Once upon a time, I was a first-time mum surviving on little sleep... struggling with what to do at home with a baby all day...” 

Hi! I’m Claire. An early years expert, teacher, author, purposeful play champion and mum of 3 boys with another baby on the way!

This playful journey started when my eldest son, Mason, was tiny. As a first time mum who’s friends and family lived far away, I would often find the days at home lovely but lonely and long. Many days I’d be exhausted from broken sleep, completely running on empty, with even the smallest tasks feeling like hard work. 

Then one day I pulled out a notepad and wrote down a list of easy, no prep play ideas I could set up for my new baby that would allow me to sit back with a well earned cup of tea whilst my baby played. At the top of the page, I wrote 'play prompts'. Little did I know, this list of easy ideas would be the start of me helping parents with quick and easy and most importantly, realistic play ideas!!!

It's so great to have you hear, welcome, make a cuppa and let us help you keep the kids busy!

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